Paris! Barcelona! New York City! Chico! Chico?
What puts Chico in the same class as these world-renowned cities? It is Chico’s own Esplanade, a boulevard noted for its beauty and charm.
In The Boulevard Book, authors Allan B. Jacobs, Elizabeth Macdonald, and Yodan Rofé study the “History, Evolution, Design of Multiway Boulevards.” A beautiful large volume with numerous drawings and diagrams, this book was published by The MIT Press in 2002. Allan B. Jacobs is a notable urban designer and professor emeritus at the UC Berkeley Center for Environmental Design.
The authors have this to say about The Esplanade:
The Esplanade in Chico, California is a relatively new multiway boulevard and it is unexpected, but it plays second fiddle to none of the others. . . .
One would not expect to find a multiway boulevard in a small, agriculturally-based community in the northern Central Valley of California. Boulevards of this type are so often associated with formal structure and strong, centrally directed design — characteristics not usually associated with agricultural communities. Often, too, boulevards start out as such; they are designed and built that way from the outset. Not so The Esplanade. It began as a private road on Rancho Chico, the 25,000 acre Bidwell family estate, and was first used principally by farm wagons. [Although it crossed Rancho Chico, which was Bidwell’s private property, the Esplanade (the former Shasta Road) was always a public thoroughfare.]
But by as early as 1898 it had been planted with four rows of trees and become a public roadway for buggies, wagons, bicycles, and pedestrians. By 1905 there were streetcars on The Esplanade, part of what was to become a remarkably comprehensive public transit system in a small city, one that permitted travel as far south as San Francisco.
The authors continue with a detailed analysis of The Esplanade and its functionality. At the time this study was written, the only criticisms they had were that the needs of pedestrians at crosswalks could be better addressed, and that the Esplanade really needed an ice cream shop about halfway along. (I’ll vote for that! although I do like a softie cone from Big Al’s.)
By the way, if you are wondering about the world “esplanade,” it comes from Middle French, via Spanish, from the Latin word explanare, meaning “to make level.” Originally an esplanade was a clear level space around a fortification, but it came to mean “a level, open area; especially : an area for walking or driving along a shore.” (Merriam-Webster Dictionary.)





Sitting around the campfire one night there were six of us concluded to try to kill a bear. We were all anxious to kill one. There was a very large pine tree that had been cut down about fifty yards from where the beeves were butchered. [They had butchered some beef cattle with plans to pack the meat to mining camps, and they knew the entrails would attract bears.]
In the spring of 1850, after he had recovered from scurvy, Ed McIlhany relocated with his friends further up the Feather River at American Bar. They found a promising claim and decided to build a “race” to channel the water a quarter of a mile to their diggings. The weather was hot and the work was wearying, so McIlhany hired a substitute at $8.00 a day and went into mule-packing. He preferred being on the move.
And I love his logo!



