Marketing Techniques — Forty-Niner style

How do you catch the reader’s eye in an old-time newspaper?

If you were a miner reading the Butte Record at Bidwell Bar in 1855, there’s one advertisement that would stand out, especially if you were hungry or thirsty. (Especially if you were thirsty.)

month june issue date june 16 1855 page 3In the Butte Record you would see advertisements for a variety of businesses.


There were drug stores and hotels:


Tobacco stores:

month june issue date june 23 1855 page 2b

month june issue date june 23 1855 page 3c  Every town had at least one livery stable, where you could rent a horse or a carriage for any occasion.




But– “Look at this!” — here is the one that would surely catch your attention. Ale, porter, and wines of all kinds, whiskey, chewing tobacco and cigars, and food of some sort — “coarse fodder” — which looks like it was mostly beans. “Oh, what Beans!”

month june issue date june 23 1855 page 3

Just one question: Where was “Mother Cooper’s side hill”?


About nancyleek

Nancy is a retired librarian who lives in Chico, California. She is the author of John Bidwell: The Adventurous Life of a California Pioneer.
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